Anchorage-is a caption or key element that gives you the meaning of an image and expresses the viewer towards the image prefered reading. e.g. a film cover use captions to anchore the images.
Cropping-when the images are edited and cut, to either show the main part of the image or to fit in a certain size. e.g. usually in maagazines and newspapers.
Semiotics-study of signs, provides a system or deconstructing and analysing visual and moving images(having a meaning for every image). e.g. television news programme.
Juxtaposition-its two things put together for a certain effect but are the opposite of eachother. e.g. big and small.
Mise-en-scene-everything you see in one frame. e.g. setting, props, actors, characters, decor, lighting, positioning and all other technical elements.
Homage-when a director pays tribute to another director buy including images, scenes or stylists features just like the other director to show his or hers importance. e.g. "what lies beneath" (Robert Zemeckis, 2000), the director is delibrately copying plot devices, techniques and scenes used by Alford Hitchcock in films such as Rear Window(1954).
Demographics-information about people's social status, class, gender and age of the population. e.g. audience profiles.
Psychographics-A term that describes consumers or audience members on the basis of psychological characteristics initially determined by standardized tests.
Binaryopposition-are the oppositional elements in human culture. e.g good and evil, day and night.
Iconography-the individual things, such as props and visual details which describe a genre. e.g gangster films.
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